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Keyword Identification Identify which keywords are providing the most visits, pageviews, and revenue. Also identify, which keywords and keyword strings are providing "niche" revenue. This allows you to see what keywords are the most important for your business. You can then analyze how you match up against your competition--what critical keywords of yours are they bidding on? Identify opportunities to grow traffic and sales by exploiting "niche" keywords. "Niche" keywords are keywords and keywords strings that you haven't thought of, but bring in sizeable traffic and revenue. Google Analytics can identify these keywords. Without Google Analytics, you are in the dark! |